Every organisation, big or small, yearns for a digital presence these days. The reasons for it are numerous.
Prominent among them are the advent of the pandemic and how it has affected the normal functioning of businesses, the enormous reach, popularity, and influence of the internet, and the ease with which businesses can promote their products or services online. It is the same scenario with the ecommerce industry. Since the advent of the pandemic, people have become ever more health conscious. They are averse to going to crowded outlets to purchase any kind of item.
They would rather have whatever they need, delivered to their doorsteps in a contactless manner. This practice or preference of people has given a boost to ecommerce businesses and has also helped curtail the spread of the infection.
How to Utilize the Opportunity in these difficult times
When the pandemic began spreading around the world in 2020, a lot of business outlets and retail stores were closed due to the lockdown imposed in various nations and states.
This situation caused ecommerce companies to experience a huge uptick in their business volume and profits as people had become averse to going to crowded retail outlets and other popular business forums (like movie theaters, auditoriums, etc.) to buy what they want as the risk of incurring the infection was very high.
Even after the initial lockdowns were lifted, the Coronavirus had persisted in India and elsewhere in the world by means of the second and third waves. Due to these waves, people still are averse to going to crowded marketplaces to buy the stuff they need as the chances of incurring an infection is still high. Moreover, people have discovered and relish the convenience of e-commerce apps. So, the heydays of e-commerce apps have not ended and are here to stay for the foreseeable future.
The E-commerce giant, Amazon’s business volume in India had grown by 39% year-on-year (YoY) since 2019 and that is saying something as Amazon’s business volume in India is truly humongous (INR 11,400 crores) and for it to grow by 39% year-on-year is almost miraculous.
Amazon’s augmented success story in India since 2019 is a beacon of hope to other ecommerce organizations. It implies that if other e-commerce firms truly ampup their efforts and promote their brand and services online, it will lead to heightened conversion rates and thereby, more business volume and profits. Even converting people into your e-commerce firm’s evangelists is not a far-fetched idea these days.
Where does an Ecommerce Digital Marketing Agency come into the picture?
Before the dawn of the 21st century, the only way companies could promote their products or services was via traditional forms of advertising like newspaper ads, billboard ads, sign board displays, advertisement on radio channels, TV (analog) ads, and ofcourse word-of-mouth. These forms of advertisement were very costly, limited in their reach and effectiveness, and not quantifiable in their success/results.
The whole situation has changed with the global growth and reach of the internet, growth of search engines of various types (like text and picture-based Google and video-based YouTube, etcetera), the growth of various social media platforms, and the development of various digital marketing and business analytics tools.
Businesses can now easily identify their target audience, make their ad campaigns more effective by directing them only towards their target audience, and employ various advanced business analytics tools to measure and streamline the effectiveness of their ad campaigns.
Let’s now have a detailed overview of how ecommerce digital marketing services can boost the reach, conversion rates, popularity, influence, business volume, and profits of e-commerce firms.
Leveraging the reach and effectiveness of the internet
With today’s technology, businesses can leverage the reach (billions of people online) and influence of the internet and promote their products or services with just the click of a mouse button.
This convenience was not present before the dawn of the 21st century. Organizations had to resort to strenuous, costly, and weakly effective forms of traditional advertising to make themselves known to people and other businesses in their respective industries.
Devising effective advertising campaigns
Almost every social media platform has an ad campaign manager feature these days and they are really versatile too. For example: Facebook’s ad campaign manager has the A/B testing feature that enables you to test two variations of your digital ad simultaneously. You even get to control which geographical areas your digital advertisement will be visible on along with many other useful controls.
A plethora of business analytics tools such as Google Analytics, Facebook’s ad campaign manager, etcetera enable business owners to measure and optimize the performance of their social media ad campaigns as well as the performance of their organization’s official website like the number of hits it has received, its ad revenue, etc..,.
Article source: https://gtechwebsolutions.com/blog/ecommerce-digital-marketing-services/
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